How to create a marketing campaign (voucher / promo code)

There are two types of marketing campaigns to choose from:

  • Voucher, through the use of a promo code.
  • Promotion, whether that may be a fixed fee or percentage discount.

To create a voucher or promotion marketing campaign:

  • Click on the Marketing tab on the left side bar.
  • Click the + New Campaign to access the voucher/promotion creation wizard.
  • Type the Campaign Name (required), Description and Department (both optional) and Select Brand to connect the voucher or promotion to a specific brand.
  • Choose the Campaign Type
    • Voucher: add a Discount value and choose between % or Fixed for a percentage discount or fixed fee discount. Name the voucher by typing a Voucher Code (max 7 alphanumeric characters).
    • Promotion: add a Discount value and choose between % or Fixed for a percentage discount or fixed fee discount.
  • Click Next. 

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  • Decide the Applicability of the campaign by choosing between Site Wide or Select Menu.
    • Site Wide, means that the promotion applies to the entire website, while Select Menu enables you to restrict the applicability of the promotion to a specific category or menu item.
    • Select Menu can only be chosen when the campaign type is ‘Voucher’, and Site Wide can be chosen when the Campaign Type is Promotional.
    • If you choose Select Menu, then you will need to Search & Select Menu that the Voucher will be applicable to. Now decide whether the Voucher applies across a Category and/or just an Item by choosing Select Category and/or Select Item and adding one or more categories and/or items.
  • Choose the Validity of the Campaign by filling the required details for Start Date and End Date.

Click Done. You have now successfully created a marketing campaign.

 

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