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Marketing Report

The purpose of the report is to focus on the marketing campaign and the sales amount that is affected by the campaign, not the whole order-related data.

To view the Marketing Report, follow these steps:

  • Log in to GrubCenter and navigate to Real-Time reports section.
  • Select ”Marketing” subcategory.

Users can view these data and insights:

  • No of Orders: Total number of orders for the given date range.
    Calculation: No of Orders = Sum of Orders
  • Original Amount: Sum of sales amount before discount.
    Calculation: Original Amount = Sum (Campaign items sales)
  • Sales:  Sum of all the sales amount of the campaign items (not the original sales price, but the end sales amount, after discounts are applied)
    Calculation: Sales = Sum (Campaign items sales - Discounts)
  • Discounts: Total discounts that are applied in the table
    Calculation: Discounts = Discount 1 + Discount 2 + … Discount X

  • Download Button: Allows downloading the report in Excel format.

  • Filters : Users can filter based on following parameters:
    • Brand
    • Location
    • Service Mode (e.g. Pick up, dine in, FA delivery, restaurant delivery)
    • Channel
    • Country
    • Discount Type

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